Twisted
Spritzer
Adaptogenic Seltzers · Reiki-Infused
"We're Not Gonna Drink It... Plain."
A play on the band. A twist on everything else.
Adaptogenic Seltzers · Reiki-Infused
"We're Not Gonna Drink It... Plain."
A play on the band. A twist on everything else.
Twisted Spritzer is a line of sparkling adaptogenic seltzers that blend craft beverage culture with energy healing. Each flavor pairs a fruit profile with a specific adaptogen, and every batch is Reiki-charged — infused with intentional healing energy before carbonation.
Not just functional ingredients. Energetic intention baked into the product itself. Whether you believe in it or not, it's a story that sells. It's ceremony. It's ritual. It's a conversation starter at every party.
Before carbonation, every batch of Twisted Spritzer undergoes a Reiki energy infusion — a hands-on healing practice that charges the water with intentional healing energy.
The functional beverage market is projected to hit $250 billion by 2030. Hard seltzer alone is on track for $45.5B. Adaptogens have gone mainstream — from health food stores to Target shelves. But nobody is doing Reiki-infused. That's the white space.
25-40, urban, Brooklyn/Austin/LA/Portland. Shops at the crystal store AND goes to punk shows. The Williamsburg rooftop crowd.
Burning Man, yoga festivals, sound healing retreats. They want a beverage that matches their energy — functional, beautiful, ceremonial.
Looking for something that feels social without the alcohol. A drink that's worth holding, explaining, and sharing. An identity, not just a beverage.
"I found the coolest thing at the market." This thing screams discovery. It's meant to be given, shared, and talked about.
A brand concept by Joel & Alee. Premium adaptogenic seltzers, Reiki-charged, ready for Brooklyn and beyond.